Hispanic Marketing

Hispanic/Latino marketing consulting
Copywriting in Spanish
Translation (English-Spanish)

To tap the Hispanic market, you first have to understand it

The Hispanic population has been the largest minority in the United States since 2002. The U.S. Hispanic market, some 50 million people, is the second-largest in the world. Hispanics make up nearly 15% of the total U.S. Population and are growing five times faster than the general populace. The Hispanic Population has increased 70% in the last ten years; with a 5.4% annual increase, that momentum will not slow any time soon.

The increased Latino presence has in turn affected the consumer marketplace. Higher education levels and increased expendable incomes have intensified the purchasing power of the U.S. Hispanic population, giving Hispanic consumers one of the largest disposable incomes of any minority group . This creates a potentially lucrative, yet uniquely challenging, opportunity, for retail and service businesses. The U.S. Hispanic population is extremely varied - individuals speak only Spanish, only English or are Bilingual; U.S. Hispanics hail from twenty-two countries; and Latinos may either be immigrants or born in the U.S. To effectively reach the diverse population, Hispanic marketing messages must accommodate the assorted values, customs, beliefs, behaviors and attitudes found among Hispanics in the United States.

We help you reach this mushrooming demographic by understanding the culture and the psychology of the Hispanic consumer and running with that.